Opportunities exist for municipalities to offer improved services to their communities as well as stimulate increased economic activity by raising their profiles through their websites. Often municipal websites provide a first impression of a community, a window that establishes a picture of what it has to offer. As an effective marketing tool, a municipal website plays an important role in shaping outcomes. One great example is the Municipality of Argyle. The producers of the television program Dimestore Fisherman that airs on NBC chose to shoot one of their programs in Argyle because of their impression of Argyle's redesigned municipal website.